Learn from real case studies at our free meetup with top experts in Product Development, Engineering, and Analytics
I'll share how we optimized a large-scale portal with both breakthroughs and setbacks over the last year. Key topics include:
Through real-world case studies, I'll highlight what worked, what failed, and how the team sustained progress without burnout.
As a productivity engineer I always strive to help my peers enjoy their craft. But to do that, I need the right tools and a strong product mindset. In this talk, I will share lessons learned from exploring the challenging world of product management. I will explain why the development process itself should be treated as a standalone product, and examine its key metrics and guiding principles. Do you think we will be able to find one metric to rule them all?
Metric shifts often follow product releases, ad tweaks, or new offers — but finding the real cause can be tricky. I will present a case study on conversion rates: how the team investigated fluctuations, tested hypotheses, and discovered whether growth or decline was truly happening.
In this presentation, I’ll share how we designed and implemented a declarative form library at Holland & Barrett, powered by a domain-specific language (DSL). Instead of manually building forms with useState, useEffect, and complex conditionals, we define them entirely through configuration: fields, behavior, dependencies, and validation — all in one place. I’ll demonstrate how this approach improves consistency, scalability, and development speed. I’ll also show real cases, key learnings, and architectural insights.
We’re building the first tech ecosystem in the region, attracting millions of users to QIC products. Our remote team includes experts from Yandex, Tinkoff, Avito, Vivid Money, and more.
